Over time, companies have been forced to change the way they communicate with their customers. This is because users have changed their expectations in a market that offers countless services and solutions. They are now more aware of what they want, so customer service can be a good value proposition and a differential factor, which dictates the decision to buy.
In the same way, CRM companies try to integrate an experience that allows users to feel that their opinion also counts within all departments, especially sales and marketing. It means that companies are focusing their services on listening to the voice of the customer in business processes, in the same way, that tools such as artificial intelligence (AI) are also integrated to guarantee the effectiveness of their platforms.
Salesforce has established itself as the world's leading CRM. Salesforce has improved its market share and increased its revenue more than any other CRM provider. Additionally, the IDC report has identified Salesforce as a leading solution in the areas of Sales, Customer Service and Marketing.
Salesforce focuses all its efforts on updating and innovation. Salesforce's greatest strength is offering a stable and up-to-date application technology ecosystem. And it is possible, thanks to the agility and speed that Salesforce demonstrates when making investments and acquisitions of leading technologies in the market.
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Generally speaking, companies use Salesforce to understand and interact with their existing customers and to acquire new customers. To make this possible, Salesforce offers a huge catalog of functionalities that we can take advantage of in our system or business processes:
According to Forrester Research, 74% of CRM users have improved their customer relationships, 65% have increased their sales quotas, and 50% have increased their productivity.
In this scenario, it is important to note that Salesforce currently has the largest market share, with 19.5%, well ahead of its main competitors, SAP and Oracle. Without a doubt, the fact that so many companies use it is a clear demonstration of its advantages.
Being able to get up and running quickly is another benefit of Salesforce. Because it is cloud-based, you can quickly integrate your other applications using APIs and be up and running in days or weeks, although on-premises deployments can take months. The unique platform-based API is also attractive. Businesses can get direct access to all Salesforce apps, data, and metadata without having to support multiple platforms and versions.
In addition, Salesforce has many modules that can be used according to the needs of the moment, thanks to its adaptability and versatility. One of the advantages in this regard is that it can be scaled as a business grows, and the pricing model makes it affordable even for small businesses.
Salesforce also offers the AppExchange, its “marketplace” of third-party applications built specifically for Salesforce. Because Salesforce is so widely used, the developers have contributed many different applications and plugins. It's easy to find an extension that fits your needs and that others have coded, helping to save even more time.
We offer the primary services of the leading cloud platform to attract, communicate, and manage customers. Establish a direct relationship with your customers and speed up the sales or quote-to-cash process.
Salesforce App Cloud allows you to develop applications that your customers can use to facilitate access to e-commerce processes from mobile devices or by your internal users to optimize management processes.
Design an uninterrupted customer service with Salesforce Service Cloud, personalize customer service with telephone or field support, and improve your customers' user experience.
The relationship with customers can be described as borderless. Today, you can have information about potential customers at times and places completely different from the usual ones.
The process by which they are generated is known as Configure Price Quote (CPQ). A CPQ tool's objective is usually summarized with the expression Quote to Cash (Q2C), that is, to convert a quote to the sale as soon as possible.
Krux is a platform that acts as a single repository for the data that is generated in interactions with customers. You should contact a top Salesforce consulting agency such as Hyperlink InfoSystem for your Salesforce development projects.
Hyperlink InfoSystem developers work according to proven, agile development methods. In addition, we adhere to the current design guidelines of the respective platform and develop your apps using best practices. Current design guidelines are often criteria for posting in the application stores. Using best practices means that the source code we create is clean, maintainable, and of high quality. If your company is considering a Salesforce implementation, it is important to choose a leading consultancy that provides proven experience in Salesforce projects.