Magento is a content management system specifically for e-commerce. It offers you the possibility of managing your online store, creating categories, sections, products, shopping cart, among other functions.
This e-commerce platform in the cloud, stands out, according to its developers, for how friendly it is in terms of search engine optimization, content management, catalogs, payment processes, inventories, orders, security, loyalty and customer service, among others.
It is characterized by being an open source platform. Its creators did it with the aim of being a software to develop online stores. One of the characteristics of Magento is that it offers you the opportunity to quickly create an online store, optimized, for any type of device.
It has interactive layouts that adapt to the way you want the menu, checkout, images, and other features to be displayed. This regardless of the device on which your e-commerce is visited. One of the advantages that Magento offers you is the possibility of adapting any theme, personalizing it and also offers advantages from SEO. You have the ability to create business accounts, where users can make quick purchases, create catalogs and personalized prices, among other features, which offer the possibility of long-term customer loyalty, based on this content management system.
Magento has great potential, is scalable and has open source for B2C and B2B experiences. Some of the disadvantages that you can find are: it requires hosting and acquiring plugins or extensions for some companies can be expensive, although there are always free options.
One of the best aspects of Magento as a platform for Ecommerce, is that, it has been designed as an application that can be used by someone with little development knowledge. Remember that with an online store, there are many aspects that need to be configured in such a way that how well they are carried out depends on the vision you have for business.
However, when a more personalized functionality is required, it is where a more complex programming is needed, but even so you can find a large number of tutorials and online support to make the correct configuration. Magento is a platform that is easy to install, plus additional designs and plugins can be added. Not only that, the open source technology offers e-commerce solutions that are scalable and flexible.
Just as other e-commerce platforms have limited options for payment methods, quite the opposite happens with Magento. Apart from the typical ones such as PayPal or Virtual POS, this e-commerce platform goes a little further and gives the possibility of executing Google Checkout or placing an order through Amazon.
Hyperlink InfoSystem has a rich portfolio of e-commerce website development. We are a leading agency in Magento development in Canada. Our developers follow the right approach during development. With the important role that technology plays in our life, companies, irrespective of their size should contact us for efficient e-commerce website that is customized to their needs.
Magento is actually a software that has characteristics similar to other e-commerce platforms: