Beacons are small devices, the size of a coin that emit a signal in the short wave of Bluetooth 4.0 technology, also known as Bluetooth Low Energy (BLE), whose maximum range is 50 meters. The signal they emit is made up of three numerical values, is unique for each device and can be located by another tracker device.
The most characteristic aspects of the operation of this device are:
Beacons have several advantages over GPS technologies for geolocation in proximity. The first is that activating Bluetooth connectivity consumes much less battery than GPS mode. The second is that, as it is a technology independent of the data network (GPS location on the mobile phone is not), we can use it abroad to inform ourselves of events and places of interest, without fear of the cost of roaming from data.
Another advantage is that it is a technology that, unlike GPS, continues to operate within buildings with great precision, which is known as "indoor" geolocation. Also, thanks to its short range, it allows us to know more exactly the cultural or commercial offer that we have around us, without having to see information about places that are too far from our radius of action, a fact that today occurs with geolocation. by GPS.
Even so, Beacons also have their disadvantages, they require applications installed to function, it can be both a generic app and a specific one for the establishment itself. This app asks the user for two permissions that he will have to authorize: activate the location and activate Bluetooth. From here, whenever it passes near a sensor, the installed app will be able to detect the Beacon and act accordingly. In the event that a user wants to ensure their privacy, they should only deactivate the Bluetooth of their device.
The possibilities of Beacon app developed by Hyperlink InfoSysytem are enormous and have raised great expectations.
We develop solutions using wireless beacons that communicate with a smartphone via Bluetooth. Beacon technologies are widely used in retail, hospitality industry, airports and train stations. When implemented correctly, beacons increase the average check, improve the user experience and blur the line between online and offline (the collected data is stored in the cloud). Here are some of the features of our apps at Hyperlink InfoSystem:
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