When it comes to cloud computing, Salesforce is the pioneer and leading international provider of cloud computing solutions for companies of all sizes.
As a successful customer relationship management (CRM) tool, it offers its customers the opportunity to easily access company applications over the Internet. The connection of functional areas such as sales, account management, customer care or marketing with a system where all customer data is managed results in a holistic overview. Salesforce offers a variety of options for this.
The Service Cloud, Force.com, Work.com, Sales, Cloud, Marketing Cloud and Chatter applications are offered with a broad portfolio of CRM options. In contrast to SAP CRM, the data is always available via the cloud. So you can connect the CRM tools and applications with a number of marketing and sales channels and use them as Software as a Service (SaaS).
Founded in 1999 by Marc Benioff, the company is one of the fastest-growing IT companies in its field. In order to continue to expand consistently and to expand the range of services, Salesforce grew strongly by taking over other companies in 2008. With headquarters in San Francisco and various branches around the world, more than 25,000 now work for the constantly growing software company.
At first glance, the two software solutions are relatively similar. In fact, there aren't any major differences in performance either.
Salesforce enables Customer Relation Management (CRM) directly from the cloud. At SAP, in turn, the service is offered via the ERP system. Individual design is possible in both software solutions, but SAP certainly offers more modification options.
More options also mean more complex structures, which of course is not appealing to every customer. In addition, the consulting fees are higher, which also result from the more complex SAP program. With a simpler, more user-friendly interface, Salesforce is also a better choice for customers with less basic knowledge.
The stable CRM system enables web-based interfaces and direct access via Microsoft Outlook. With an additional web service for the Enterprise version, customers have professional support by their side at all times.
Achieving performance goals requires expert implementation of the right platform. Once achieved, automating the Salesforce module can make all the difference in finding the leads and customers to engage with your business.
Experience has taught us that Salesforce Sales Cloud can do the following:
Combine the power of Salesforce products with the expertise of Hyperlink InfoSystem to maximize the value of your CRM investment. We are focused on delivering innovative solutions using Salesforce. By blending in-depth platform knowledge with relevant industry experience, we complement Salesforce implementations that help organizations of all sizes gain insight and intelligence from their data and technology investments.
Access information from any device in real-time in a simple and transparent manner. This results in a multitude of advantages for companies with different physical locations, in different provinces or countries. Salesforce salespeople, field technicians, or any employee on the go benefit from the information in the Salesforce cloud.
Huge functionality that allows optimizing business processes from acquisition to closing of the sale through Sales Cloud. Giving its clients the best comprehensive care service using Service Cloud. Optimizing campaigns and communications through Marketing Cloud. Salesforce includes thousands of standard features to make life easier for users.
Maximum flexibility that allows processes to be adjusted quickly and easily. Facilitating continuous improvement and innovation and the alignment of processes and systems. Salesforce platform provides tools to adjust and evolve processes in an ultra-fast way. For example, you can create automation to avoid errors or to reduce recurring or unproductive tasks.
Collaboration - allows different teams and departments to interact with each other and exchange information within the tool itself. This is an interesting benefit of Salesforce.
Technological innovation - Salesforce allows companies to align processes with the ongoing technological revolution. A clear example is using the CRM information for marketing campaigns. Salesforce Marketing Cloud enables you to automate customer communications.
If your company is considering a Salesforce implementation, it is important to choose a leading consultancy that provides proven experience in Salesforce projects. At Hyperlink InfoSystem, we have a comprehensive knowledge of the possibilities that the tool provides and how it can be applied to all types of companies and industries.
Salesforce CRM consulting has been in place for over 17 years. For this reason, its processes are a compendium of the best practices of thousands of companies in the management of their customers and sales. Implementing a CRM is apparently natural for a commercial team with experience and a minimum degree of organization. But a hasty adoption of Salesforce, simply as one more tool, would almost certainly lead to an incorrect implementation, causing problems in processes, data and most importantly, in the relationship with customers.
Through a consulting process, from which a plan is obtained that covers the following key factors: