Social media has long since become not only part of our everyday life, but also an attractive opportunity for companies in a wide variety of industries to do online marketing and to address potential customers.
Social media refers to all digital media that enable users to consume content, but at the same time also create it themselves, network and exchange information with other users. This includes not only social networks such as Facebook, Twitter and Instagram, but also forums, blogs, wikis and rating platforms as well as photo and video portals. AroundMe is a social network app on both Android and iOS platforms that will let you find information about places around you.
With the help of social media, you can pursue a variety of goals in the context of online marketing. The prerequisite for this is a well thought-out and long-term strategy as well as the implementation of defined relevant measures. The advantages of using social media in companies include the following:
Awareness is a frequently used term in marketing. You generate this awareness with your potential clients and buyers through social media. To put it simply: you will become aware of the user and stay there for the long term if you regularly publish relevant content on social media. In this way, you can successfully increase the level of awareness of your company.
With the right strategy and relevant content, you can steadily increase your reach. This has enormous potential to reach users and your potential target group via social media. If users like one of your posts, their Facebook friends will also notice this. With every interaction of a user, the reach of your content increases automatically. Another advantage: In contrast to classic print advertising, the reach you generate via social media can be precisely measured. This gives you the opportunity to evaluate the success of your social media activities in terms of reach in detail and to continuously optimize them.
Publish posts on social media that add value and are relevant to your target audience. Show what you stand for as a company with this content. With so-called storytelling, in which you tell your company history and vision, for example, you arouse emotions in your users and thus create a bond, which in turn increases loyalty to your company.
You can stay in contact with your potential target group with the help of community management. You can answer questions, exchange ideas with your potential target group and thus gain relevant insights for your company. The big advantage is that users feel valued when they react quickly and comment on your posts with pleasure. This interaction in turn leads to increased engagement.
You not only reach new people, you also retain existing customers in the long term via social media. You increase the loyalty of people who are already customers of yours through transparency, individual care and regular support. With good community management, your customers will feel valued, happier and more likely to stay loyal to your company.
Social media gives you the opportunity to build or improve your brand image. If there is a crisis, don't be afraid to respond quickly and professionally to criticism on social media. Taking a stand shows courage and sovereignty. You cannot influence the fact that your company is a topic on the Internet and is evaluated. Via social media, however, you have the opportunity to moderate the discourse about your company instead of just watching.
The term “monitoring” in the field of social media refers to the targeted observation and analysis of mentions of companies, products and news in social media. Observe the current state of the industry and see, among other things, what your competition is doing. This will help you stay up to date with the latest knowledge, draw inspiration from competitors, but also help you see what it is better to avoid.
Social media also gives you the opportunity to use multipliers for your company. Testimonials and influencers have a lot of their own fans and followers on their social media channels. Take advantage of this immense reach by entering into cooperation in which the influencers make their followers aware of your company and recommend you. But you can also use social media to draw journalists' attention to yourself and prepare content for them in such a way that they are happy to report on you.
Most social media channels offer the option to place advertisements. Through targeted targeting according to characteristics of the target group, such as gender, age, hobbies, place of residence, etc., you control who exactly gets to see your ads and how you address the individual target groups. The big advantage is the accuracy and the low wastage of your advertising on social media.
Not only can potential customers be found via social media, but new employees can also be won. Company networks such as XING and LinkedIn are particularly suitable for recruiting and employer branding. Publish job advertisements with a precise requirement profile, actively search the networks for new employees who meet these requirements and use employer branding to show the advantages of working in your company.
The use of social media in the field of online marketing in companies is worthwhile in many ways. The prerequisite for being able to fully enjoy the advantages described is that you think through your appearance on social media carefully and continuously implement the right measures. Hyperlink InfoSystem can assist you in the development of a mobile app that will help you manage your social media accounts. We can also design apps similar to AroundMe that will help you to quickly find information about places around you. The cost of similar apps cost around $6000.
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