Snapchat is one of the most popular social networks in recent years. The number of its followers has continued to increase since its launch date. Although sometimes, the issue of photos that disappear after 24 hours has been widely talked about leaving doubt whether the contents are meant for adults while considering that this social network is used by young people.
Here are some of the benefits to consider when developing an app similar to Snapchat:
Snapchat is an app that allows the interaction of its users with others. Therefore, it has added some services to give a better experience to its millions of users around the world. Since 2011, it has been updating its platform, and simultaneously, it has added some services that make it a creative and original app.
Its services are frequently updated and they have been very well received, especially by young audiences and brands. Snapchat offers exciting services to its users. Hyperlink Infosystem can help you include these features into your mobile app. Some of Snapchat’s services include:
SnapMap is an exclusive Snapchat service that allows you to have the location of your contacts. Also, you can see the places where your snapchatters are such as sporting events. Brands use it to indicate places where their news, celebrations, among others take place. Remember that you can select people or contacts to see your location.
Discover is a service that was added in 2015, and that puts Snapchat as a means of communication for its followers. Snapchat as a company creates its own content, but it should be noted that it has the collaboration of media such as CNN, ESPN or National Geographic. So, they can keep their millions of users around the world updated with the latest news on sports, celebrities, eventualities, among other events.
History is a fun way to keep up to date with updates and posts from all your contacts. Users will be able to upload photos and videos and set them up for their contacts to see within the last 24 hours.
You can also create stories in groups, allowing you to upload photos with your selected contacts. These stories can only be viewed by users who created a Custom Story.
The Geofilters or creative templates that can indicate where you are or what you are doing in a specific place. You can customize them according to the situation, for example, you can create them for events such as birthdays, weddings, brands, restaurants, among others.
Snapcash allows its users to carry out banking transactions by linking their debit card. This way, you can send cash to anyone on your contact list. The person receiving the amount will have to link their debit card to use the money. This service is only enabled for the United States.
Snapchat for Business also offers brands a specialized advertising service through its platform. Companies such as Gaterode, McDonald's, among others, have taken advantage of filters, geofilters, among other functions to captivate their audience, and show their products or services first. Hyperlink InfoSystem can help you develop an app similar to Snapchat. Depending on the functionalities, the cost of such app ranges from $5,000 to $15,000.
Since Snapchat added its Snapchat for Business service, it has enabled thousands of brands to reach their audience, who are mostly millennials. In addition, it has generated thousands of brands to increase the number of engagements, and captivate their audience with the exclusive and personalized content that can be published in this app.
Therefore, Snapchat is an excellent tool for Digital Marketing strategy, and these are some reasons for a brand to be present on Snapchat or develop an app that is similar to Snapchat:
The advantage of Snapchat is that it allows your posts to disappear in 24 hours, which allows brands to show "insider" information about new products or services, or to create expectations of them.
Snapchat allows you to post videos and photos that can be edited with its different filters, stickers, lenses. In addition, it allows to publish the routine of the workers of a company, which allows to humanize the brand.
Make Your Brand Known
This app has 100 million users around the world, and most of them are millennials, so betting on being on Snapchat allows brands to be known by many people every day.
It is easier to reach new audiences on Snapchat because the users of this app are more active than on other social networks such as Facebook or Instagram. This is an important favor for brands as it allows them to generate more engagement.
Brands will be able to choose from more than 300 audiences according to the likes or preferences of Snapchatters; what they buy, what they see, their behavior within the network, and places they have visited thanks to the option of their Geofilters.
At this point, brands need to be specific with their audience selection. To do this, you can select the age range, location, device type, demographics, household income, and parental status of your users.
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