Yell emerged from the combination of marketing and geography, and it provides companies with a large amount of information about their business and their customers.
Geomarketing helps businessmen and entrepreneurs to make decisions in their businesses since they receive a lot of quality information about everything that surrounds their company.
This marketing technique is supported by quantitative and qualitative analysis, in addition to new technologies. It allows business managers to predict and interpret the macroeconomic context in which they operate, helping the company to have greater benefits from this data.
Geomarketing is a marketing strategy that has become very important in the last decade. Businesses have realized the importance of acquiring and interpreting data. Mobile phones are the key element that has made geomarketing explode, GPS systems or mobile applications favor the collection of these geolocated data.
Benefits of Using Geomarketing
This innovative marketing strategy is giving companies very good results, as well as being a great opportunity for local businesses because it favors their visibility in the face of potential clients.
The benefits of geomarketing for business:
- Greater presence and visibility of the company on the internet.
- New ways to make promotions to customers.
- Observe consumer behavior.
- Have a lot of information about the market the company is targeting.
- Ability to calculate the ROI of the company.
- Creation of a link with customers who have an online presence.
- Increase sales since great information is obtained to adapt to the needs and preferences of customers.
- Get to know your competitors and potential customers better
Social networks are one of the main sources of geomarketing information. In fact, they have made it possible for this discipline to be increasingly on the rise. Yell is a clear example of this since they are based on user geolocation systems.
Yell is a tool, through which users can find the businesses in their city or neighborhood that best suit their demands. There are also other tools that facilitate the visualization of business and competition information, allowing data to be entered and then creating maps based on that information.
Geomarketing: To Get To Know Your Potential Customers Better
Enriching the knowledge of current customers is one of the most recognized benefits of a geomarketing strategy.
In this sense, customer geolocation can be integrated into a segmentation strategy, adding the spatial dimension to the set of variables and enriching the knowledge of customers and their behavior:
? Who are my clients?
Identify your most profitable customers. We could identify the most profitable customers of our loyalty program who are far from our points of sale and close to competitors with the integration of maps and customer scorecard.
? Where are they?
Analyze your customers’ regions. We could determine the areas of real attraction of buyers.
? What do they need?
By combining the geolocation of clients with socio-demographic indicators or with other data from public sources we could enrich the data on clients; An example would be to assign a probability that customers in a certain area live in a single-family house with a garden, to offer them outdoor furniture or DIY.
? How much are they worth?
Developing multivariate statistical models to predict the presence of the target and its potential demand per microzone; We could estimate the spending on books by census section, to compare it with the spending that customers make on our bookstore brand.
? How do I get to them?
All the knowledge acquired by the previous means allows you to select clients and assign contact channels.
? Where do I find more like them?
Once the target is known, it is easy to segment high potential areas and reach them;
The use of app like Yell in the field of online marketing in companies is worthwhile in many ways. The prerequisite for being able to fully enjoy the advantages described is that you think through your appearance on the platform carefully and continuously implement the right measures. Hyperlink InfoSystem can assist you in the development of a mobile app that will help you manage your social media accounts. We can also design apps similar to Yell that will help you to quickly find information about places around you. The cost of similar apps cost around $6000.
Our Approach At Hyperlink InfoSystem
We follow a holistic approach towards delivering exceptional services to our clients who seek an excellent web and mobile app development. We develop solutions that are tailored to the needs of each client.
Our Agile methodology is based on a simple principle: planning the entire project down to the smallest detail. Organizing all aspects of our project ensures that we do not just deliver our projects before deadlines, but also, they are well tested.
Dedicated Development Team
Our dedicated development team will work full-time on your project or participate according to your schedule requirements. Our team consists of experts from the areas of project management, front-end and back-end development as well as UI and UX development.
Our clients love us because of the support we offer even after the deployment of our solutions. Our development team support, maintain and improve our solutions.
We generate a copy of the data taken from our apps and store them elsewhere so that it may be used to restore the original after a data loss event.
We manage the users’ data professionally following the guidelines of the different app platforms and the regulations of the government.
The quality of an app is a major determinant of its success. Our developers focus on delivering an excellent solution that exceeds the imagination of our clients. We first understand the needs of our clients and develop solutions that are perfect for them.