The mobile application market continues to expand. The figures revealed by App Annie, the world benchmark in data analysis related to the mobile application market and their use, are interesting.
The first quarter of 2018 broke the record set at the end of 2017 with more than 27.5 billion downloads on Android and iOS, with user spending reaching $18.4 billion.
Needless to say, such a juicy industry involves fierce competition. So how do you successfully launch your mobile application in the jungles of the Apple and Google stores? Hyperlink InfoSystem will help you with some of the secrets to successfully launching your mobile application. Contact us for your mobile app development in Chicago.
What is a successful launch? In marketing, any campaign requires the prior setting of objectives allowing the success or otherwise of the latter to be identified. These goals must be quantifiable, realistic, and measurable over time.
In the mobile applications market, we recommend that you apply these objectives on 3 key indicators: The number of downloads of your application, the rate of active installation and the rating.
This will go something like: my app will need to be downloaded 10,000 times the month after launch, with a retention rate of 50%, and an average rating of 4/5.
Note that the figures presented are purely indicative and vary significantly according to several parameters (free, geography, type, etc.).
The identity of your application can be explained even before its launch. For this, it is very useful to create a dedicated web page. Your future users or simply those who are curious expressing a particular interest will find there a presentation of your application, and will perhaps leave you their contact details to follow up with newsletters, or keep them directly informed once your application is online to make them your early adopters. You will try to redirect the most traffic to your Landing Page during your pre-launch campaign period.
Consider creating a video presentation of your application. It is also possible for small budgets through completely free video editing tools like Camtasia.
An original presentation video will help you stand out from your competition and guarantee you a higher engagement rate than other forms of content. In fact, consumers are almost twice as likely to make a purchase after watching a video. Also, the ideal would be to include the latter directly on your landing page.
If your app is still in beta, don't rush. Focus on one platform at a time. It is much easier to manage one version at a time to deal with any user feedback. Remember, fewer distribution channels mean better tracking and updating unless you're going with a hybrid solution. It will also be easier for you to target any advertisements. The choice of your platform will mainly depend on your audience.
Identify the most influential people who can be ambassadors for your app. Give them exclusive and free access and make them your first early adopters. Also consider making contact with bloggers or the media. All of these types of influencers can trigger a large number of downloads, where users will already be imbued with a good impression left by the influencer.
Everyone knows simple apps that provide little information. These can be created quickly. If companies have complex apps created, this can easily reach several hundred working hours. Mobile applications often contain one or more of the following components.
There are many benefits to having a user log in to your platform. On the one hand, confidential information can also be displayed, and on the other hand, this enables clear identification. Logging in is traditionally done with an email address and password, but concepts such as social media login are modern. This can then be used to create personalized profiles.
The turnover to be achieved depends largely on the interactions within the app. The more often the application is used, the more it pays off for companies that have apps developed. The real-time information shows the user important information. Different message types can be integrated here. The programming effort ultimately also depends on this.
The user experience is the most important element. Only intuitive navigation ensures satisfied users. Companies that have an app built should rely on a team of experts. Because they can contribute a lot of know-how and experience. There are also some actions available for programming this component.
Along with the navigation, the design should be appealing. It is important here that the design expert implements the horizontal as well as the vertical view. Depending on the content, one or the other view is suitable. For companies that have an app made, the corporate design should also be used.
A smartphone takes on many tasks today. The device can also be used as a wallet, navigation device and camera. Google Maps and Google Pay can be perfectly integrated and thus create another advantage for the user.
In the customer area, the integration of chat services and messenger services is ideal. This allows users to get in direct contact with their advisors or to share content with friends and acquaintances. This approach increases the reach and loyalty enormously.
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