Hyperlink is a leading mobile app development agency in San Francisco. Technology has become a fundamental tool for the development and growth of companies and therefore, more and more companies are integrating applications into their work processes. As a leading mobile app development agency in San Francisco, we can help you integrate mobile app into your business processes.
Most businesses have a website. However, a mobile application can provide additional benefits. You may have requirements for using mobile app-specific features such as GPS location or custom push notifications which are not available on a website. Alternatively, the app can share some features in common with the website and can be enhanced with unique features and benefits that only an app can offer.
Reasons To Consider Mobile App Development
Building Your Brand
A mobile application can help increase your brand awareness and image. A simple app in the app store that is then installed on a device can help increase visibility. Once the app is installed, the person will see your icon repeatedly when using their smartphone - even if they scroll past it to use another app. Apps also allow a bespoke user interface with some effects that are not possible on a website.
Engage With Your Customers
Apps can help you with customer loyalty. For retail and consumer stores, a loyalty program is an example of a feature a mobile app can provide. This can be entirely digital and can help encourage repeat purchases or encourage users to try something different. Messaging is another example of how you can get in touch with customers - and of course how they can get in touch with your company.
Personalization of The Offer
Mobile apps enable detailed personalization. This can enable direct marketing tailored to the individual needs of the user. This can be achieved through in-app personalization, whereby suitable push notifications can also be used. In addition, analytics can be created to determine which parts of your app are used the most and to facilitate future decisions.
Improve Utility And Efficiency
An important benefit of a mobile application is that it can improve its usefulness and efficiency - both for your business and for the user. For the user, the app can make it possible to get tasks done faster and with fewer clicks. For a company, a mobile application can help automate more tasks - reducing the number of queries and manual work (e.g. paying in the mobile application versus using a card terminal or handling cash). Mobile apps also make it easy to collect feedback - from simple star ratings to more detailed feedback questionnaires.
The Competitive Advantage
A mobile application can be a competitive advantage. If you have an app and your main competitors don't, this is a good differentiator that can help a potential customer choose your business.
Why You Should Continue To Test Your Apps
Errors and slow performance are the main reasons apps get deleted. 62% of users uninstall an app when they experience crashes or bugs. That is why we at Hyperlink InfoSystem attach great importance to a great UX design and high-quality technical implementation.
Digital products are constantly popping up in the market and the mobile experience is constantly evolving. If your app doesn't evolve with the market, it will quickly become out of date.
Hyperlink InfoSystem offers you a full technical review of your app to make sure it works well and works flawlessly on newer devices and operating systems. As a result, we provide you with the status of your app - from both a technical and a user perspective.
We conduct exploratory functional tests on the most widely used iOS and Android devices. All testing is done on real hardware devices as compatibility testing is essential with such a wide variety on the market.
In addition, we are closely following the release presentations of major manufacturers such as Samsung, Huawei, HTC and Apple. When new devices from these companies hit the market, we analyze the market share potential and, if necessary, pre-order new devices to ensure that we test your applications on devices before they are available to users.
Analysis of The App Reviews
Since app reviews and ratings are an important factor in whether or not users download your app, an analysis of the app reviews is necessary. When the analysis is complete, the results are compared with other applications in the same category.
A full app functionality review and app review analysis. The review includes:
- Test result analysis with information about tested devices, operating system and operating system versions
- List of recommended improvements for each platform
- App review and app rating benchmark analysis
At Hyperlink InfoSystem, we never see a project as complete. Changes will continue in the future, and new platforms, operating systems and devices will continue to follow. We offer proactive monitoring as part of our testing and review process to take into account market changes and further improve the quality and usability of your app.
Our Agile methodology is based on a simple principle: planning the entire project down to the smallest detail. Organizing all aspects of our project ensures that we do not just deliver our projects before deadlines, but also, they are well tested.