At Hyperlink InfoSystem, we know that mobile applications increasing in importance and most companies consider using them regardless of their sector.
Develop a Commercial App
The commercial agent is the person who is dedicated to establishing a daily relationship with customers and purchasing groups. In order to carry out its functions, a rigorous process needs to be followed. It is for this reason that companies use technology to streamline and improve this process.
Using a smartphone or tablet app for salespeople is one of the most effective options to manage the sales team since it not only reduces costs but also saves time, helps to sell more and facilitates the sale of products or services on-site by providing a better experience to buyers.
Specifically, the sales process becomes more agile since it allows reducing administrative tasks, reducing errors, concentrating sales documents, and ultimately, offering a faster and easier service to the end customer. They are usually very complete applications but with a very easy and intuitive operation to guarantee the agility of the work.
Also, through the apps for salespeople, document management is facilitated since the salesperson will have the customer file and their most relevant information.
This management makes it possible to improve the way in which product catalogs and other essential documents for marketing are distributed. Not only will they be able to have the catalogs at their disposal in the application, but they will also be able to display offers and rates in a more creative way. Thus, they get the attention of customers and to persuade them more quickly. Mobile application has constant access to the client.
Features That An App Must Have To Sell
- Next, discover the functionalities of a commercial app: The first and most important is the usability and versatility of the application. It must be interactive and provide the best user experience in order to convey the best brand image to the user.
- The second most prominent feature is geolocation. Not only is it necessary to correctly geolocate the seller, but it is also necessary to optimize the commercial routes and thus facilitate a real-time location for order management.
- Personalization in an application is very important. Therefore, the application must have an attractive design and structure that facilitates its use.
- Adaptation is also a feature to take into account. The software used for the app must facilitate and adapt to all users, that is, it must have the ability to adapt certain functionalities or create them according to each client.
Finally, an application must be secure since it contains a lot of information from both the company and the users. To guarantee this security, different functionalities such as automatic updates, protected accesses, tools for resolving incidents or a recovery system, among others, must be taken into account.
Benefits of Mobile App Development
Building Your Brand
A mobile application can help increase your brand awareness and image. A simple app in the app store that is then installed on a device can help increase visibility. Once the app is installed, the person will see your icon repeatedly when using their smartphone - even if they scroll past it to use another app. Apps also allow a bespoke user interface with some effects that are not possible on a website.
Engage With Your Customers
Apps can help you with customer loyalty. For retail and consumer stores, a loyalty program is an example of a feature a mobile app can provide. This can be entirely digital and can help encourage repeat purchases or encourage users to try something different. Messaging is another example of how you can get in touch with customers - and of course how they can get in touch with your company.
Personalization of The Offer
Mobile apps enable detailed personalization. This can enable direct marketing tailored to the individual needs of the user. This can be achieved through in-app personalization, whereby suitable push notifications can also be used. In addition, analytics can be created to determine which parts of your app are used the most and to facilitate future decisions.
Improve Utility And Efficiency
An important benefit of a mobile application is that it can improve its usefulness and efficiency - both for your business and for the user. For the user, the app can make it possible to get tasks done faster and with fewer clicks. For a company, a mobile application can help automate more tasks - reducing the number of queries and manual work (e.g. paying in the mobile application versus using a card terminal or handling cash). Mobile apps also make it easy to collect feedback - from simple star ratings to more detailed feedback questionnaires.
The Competitive Advantage
A mobile application can be a competitive advantage. If you have an app and your main competitors don't, this is a good differentiator that can help a potential customer choose your business.
If you are thinking of developing a commercial application in Sudan and you need specific information for any of your projects, do not hesitate to contact us at Hyperlink InfoSystem.