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Augmented Reality In eCommerce : AR Boosts Online Shopping


20 Nov 2023

Internet shopping has benefited from the digital world's fast development over the last few years. Recent technology developments like virtual reality (VR) and augmented reality (AR) are no longer just science fiction. These days, we encounter it in activities like gaming and online buying. 

The future of a more immersive online buying experience is AR in eCommerce. Those who make online purchases can benefit greatly from the developing field of augmented reality (AR). You should read this essay on the applications and advantages of augmented reality development if you own an online business.  

What is Augmented Reality?

A growing tendency in this approach is being seen by businesses that specialize in mobile computing and commercial applications. Particularly for e-commerce, augmented reality offers a lot of potential in the retail sector. Even though internet purchasing is becoming common, some transactions still require a little bit more background information. That can make it difficult to sell particular product categories online. 

By fusing the actual world with the virtual one using computer-generated data, augmented reality (AR) can improve real-world perception and provide an engaging and immersive experience. It frequently focuses on projecting audio and visual modalities onto a live camera feed to simulate interacting virtual things in the real world. It combines digital data with a person's view of the physical environment.

Also Read, What Features Will You Need To Develop A Perfect E-Commerce Website?

Benefits of Augmented Reality in eCommerce

Boost Client Engagement

One of the best strategies for increasing sales is experiential marketing, which involves interacting with customers about the brand and product. In eCommerce, AR development enables customers to experience items in real time. In order to aid clients in making wiser buying selections, it offers real-time, interactive 3D models. Customers would be able to engage with the items just as they would in the real world thanks to this as well. 

Augmented reality (AR) in eCommerce will raise conversion rates and increase sales by increasing user engagement and the typical amount of time consumers spend on product pages. 

Make Shopping More Personal

AR has the potential to significantly increase online buying customization. Using augmented reality, customers can alter the characteristics of the product and their own experience with it. Users may use augmented reality to try on several colored t-shirts and choose which color best fits them.

The most popular techniques for raising conversion rates and customer satisfaction are product customization and personalization. Interactive augmented reality may provide clients with a more individualized and tailored product experience when used in eCommerce or online purchasing. 

An increase In Conversion Rates

One of the clear advantages of augmented reality in eCommerce is improved conversion rates. Business owners can offer customers a more alluring and engaging product experience with AR in eCommerce, which will boost conversion rates. Users are more likely to convert if they have a better grasp of the product they wish to buy.

Experiential Product Design

One of the major drawbacks of online shopping or eCommerce is a bad product experience. Customers cannot touch or fully comprehend the thing they buy online, unlike in-person transactions.

By fusing the actual and virtual worlds on the live video stream, it can assist online store owners in creating more engaging product experiences. Users can choose their purchases more wisely as a result. Online retailers can close this gap by utilizing AR in eCommerce to create more immersive product experiences through 3D representations, virtual try-on, and product demos. 

Decreasing Return Rates

One of the most prevalent issues that might use a lot of resources is a high return rate.This gap can be filled, clients may feel the products, and accurate product selection is aided by the installation of an AR shopping experience. 49% of UK consumers who had recently made purchases returned the things, according to a BBC study. Another study that focused on the cause of such a high return rate discovered that the majority of returns were caused by defective or damaged goods. In addition, numerous customers said they had to return the item since it did not match the description. 

Smart Ways That Brands Are Using AR in eCommerce

Lenskart Virtual AR Experience

One of India's top online retailers of sunglasses and eyewear, Lenskart was established in 2020. By transforming sizing charts into live graphics, this well-known sunglasses and eyewear company has effectively incorporated AR and built its own name with it. The company is renowned for its virtual augmented reality experience that lets clients test out various eyewear utilizing AR technology.

Lakmé Virtual Try On

One of the top cosmetics brands, Lakmé has been making its consumers more beautiful for more than 50 years. Lakmé introduced a virtual try-on function on their website that enables clients to try several lipstick colors and cosmetic goods before making an AR purchase.

IKEA Studio App

A Swedish manufacturer of home furnishings, IKEA Studio was established in 1943. Even though it is an established business, it has effectively kept up with the rapid advancement of technology. The program can automatically scale the furnishings to match the room's measurements to get a clearer notion of what they look like. IKEA Place, an augmented reality software that let users see the items in their area, was introduced by the firm in 2017.

Amazon Salon – Hair Colouring

When discussing new augmented reality development in eCommerce, how can we overlook the industry leader? Amazon Salon was just introduced in London employing an inventive AR strategy. Customers can test out several virtual hair colors at the style stations and then save them using Fire tablets. However, only Amazon workers are presently able to use this unique, novel strategy.

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The future of eCommerce is augmented reality. Augmented reality (AR), which may boost customer engagement and conversion rates, may have a significant positive impact on the eCommerce sector. Customers will feel more secure in their purchases and the likelihood of returns will be reduced by bridging the gap between the online and in-person shopping experiences.   

Working with a reputable augmented reality development company and hiring AR app developers are essential if you want to take advantage of augmented reality's advantages in eCommerce. These professionals possess the knowledge and skills necessary to develop unique augmented reality (AR) solutions catered to your company's requirements, guaranteeing seamless integration into your eCommerce platform and providing an outstanding user experience.

20Nov 2023

Harnil Oza

Harnil Oza is a CEO and founder of a leading app development company, Hyperlink InfoSystem. He leads the efforts to identify and secure new business opportunities for the company, as well as develop and refine standard procedures for researching and tracking client information. With a pragmatic approach to learning and evolving with the latest trends and technologies, Harnil keeps the company ahead of the curve. Under his leadership, Hyperlink InfoSystem has achieved various milestones and follows a strategic roadmap to achieve digital success.

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