You must have heard of Virtual Reality and I am sure you have used this technology sometime in your life while playing video games or visiting property virtually. Basically, there are many industries out there leveraging VR to provide the best in class user experience. But do you know virtual reality in e-commerce is enhancing the shopping experience like never before? Don't believe the simple words. Stats are making those simple words more reliable. According to stats, 13% of consumers have said that VR can improve their shopping experience compared to physical stores.
There are reasons why people around the globe are fascinated by VR technologies such as F&B offerings, personalized experiences, live product demonstrations and so on. You must be wondering how you can leverage virtual reality technologies in the e-commerce industry. We will guide you about that.
How to use VR in the e-commerce industry?
If you want to leverage virtual reality there are so many various applications you can install. Many websites provide VR experiences directly from web browsers. These web applications allow you to connect various VR hardware whenever you want. You can connect your VR devices directly and access them as effortlessly as connecting devices through Bluetooth. You can use VR as a product and service as well. It can boost sales for retailers and enhance the shopping experience for the customers. But how can you exactly enhance their shopping experience so that they can even ditch the typical shopping norms?
1) Virtual stores tour
With the usage of virtual reality technologies, retailers can create the physical store environment and users can freely look around for the products and shop just like the physical stores. They can roam around the entire store and shop without even actually communicating with the store. You can even allow the users to create their 3D avatars who can be there in the virtual store and shop for you just as you do in the physical stores. Along with other top companies such as Google headsets, Apple is also working on developing AR/VR headsets providing high-resolution 8K displays with eye-detecting cameras. The users will be able to map the room's edge and dimensions along with other simple features. The image quality of the cameras will be as great as trending TV. These Apple headsets will bring the revolution to the world along with giving tough competition to the other tech leaders.
2) Product visualization
I am sure, I am not the only one who ended up disliking the product I ordered online just because it looked so awesome on the model but not on me or got the size wrong, or got a different color shade than the color we saw. It could be so frustrating that you might end up quitting online shopping. Been there and done that. But the revolution of AR/VR experience has changed this scenario completely.
Now you can shop through virtual stores with real-life settings. You can create your 3D avatars representing your actual self. They can try on the products you like with real-life settings that can help you get the idea of how the product will look on you in real life. You can buy it if you like it or discard the product at any moment. It will save the energy and effort you usually put into trying and returning the products back and forth. It will also help with the decision making as well. You won't have the product to deliver to you to finally be able to see how the product will look on you in real life.
3) The haptic technology
Most of the shoppers prefer traditional shopping norms because they can not get the exact idea about the texture and shape of the product. And I mean they are not entirely wrong, right? You can not judge the actual shape, size and texture of the product without actually seeing them. VR technology has the solution for that. The haptic technology integrated with VR technology allows users to feel the product through vibrations, forces, resistance, and motions to provide the sense of touch. There are so many industries such as healthcare, gaming and so on that are already using haptic technology to enhance the user experience.
The haptic technology uses kinaesthetically learning as a bridge between computers and users that allows users to touch and feel the 3D object with VR. In the near future, there will be days where you can actually pick up and feel the products making your virtual shopping experience more amazing.
4) Shop together virtually
The more the merrier, prove their worth when it comes to shopping. Whenever you have to shop for something, we always look for another opinion before finalizing the product. But it is not always possible to bring others whenever you want right? VR technology in e-commerce business allows users to replicate the traditional shopping norms allowing them to communicate with others in real-time. Users can share the 3D products with virtual avatars with friends and family members for better decision making. Users can even ask the virtual assistant to help them with queries just as the traditional shopping staff can help you with your queries.
5) Enhanced user experience
According to the surveys, most of the shoppers have ditched online shopping because they felt helpless when it comes to assistance. But employing VR technologies in e-commerce can help you win back those customers. VR shopping assistance will help you enhance the user shopping experience. You can provide a customized shopping experience based on their previous shopping history. You can customize the product size and color preference based on their body type. You can even provide them with personal shopping assistance that can help them with everything starting from finding the right product for them to solving their queries.
As you can see VR is transforming the brick and mortar shopping partners providing a better and more seamless shopping experience for users and easily manageable services for the service provider. They can even choose not to stock up the products until the users actually order one. If you have an e-commerce store and want to transform it with future-ready technologies, reach out to our web developers. The dedicated web developers will help you with every requirement of yours to deliver the solution that can be the best fit for you.