Game development has taken a 360-degree turn ever since new technologies have been introduced in the market. These include Artificial Intelligence and Virtual Reality.
The most important aspect of these technologies is that they have helped to make the entire process extremely interactive. With the increase in the level of the app, the computation of the entire newer levels has become very easy.
The code complexity can be reduced and the management of errors has been fast. AI has also helped to understand the needs of players and provide a more customized experience which has made the users stay for a long while.
With the rise of the pandemic in 2019 and the desperate need for entertainment that is more interactive a lot of the younger generations switched to gaming rather than any other modes of entertainment like media.
This has made most companies invest in the process of hiring game developers heavily to meet the rising demand in the industry. The features that are being launched in the new versions have to be satisfactory enough that the users prefer this game over the tough competition available in the market. This is why heavy market research is being conducted regularly.
As per the reports of 2020, the entire gaming industry was estimated to be around $159M. This growth has made the top game development companies go neck to neck to come up with the most exceptional gaming features. There are many changes that have taken place recently in the industry as well. The traditional tools have been discarded and replaced with better ones.
The companies are now more user oriented rather than being just development oriented. This has made understanding of the market needs better and increased the profit rates for the company greatly. Let us understand everything about this in detail!
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Details of game development
Gaming is such an area that is both technical as well as creative. Hence, one cannot just rely on one aspect to increase their profits. For example, you need to think about how you can implement complex storylines with the help of newer technologies. The game development companies look forward to inculcating these technologies to get more user satisfaction with the end product that is being developed by the team.
The various characters of the game, the storyline, and the levels that the gamers can reach. This can be implemented through complex platforms like Java or CPP. This is a very big process that includes a lot of steps and a whole team to make this process a success.
The top companies are also funded by various broadscale projects which would otherwise take a lot of time to complete. This is crucial because having a lot of delay in the launch of a product can reduce the profits as the users might select some other product over it. This is the reason some companies also choose to outsource some aspects of the development process to make sure that the end product is developed on time.
What are game developers expected to do?
Once a person gets hired as a game developer, it does not end there. One can either work for the backend or front end. The backend means the process where the response of the user is tracked and the response is generated according to that. It is also the part where sensitive information of the gamer is stored.
Hence, the security of the databases needs to be extremely high to not let malicious users hack into them easily. The deep learning and machine learning models are also implemented here to understand the shortcoming of the user and how the complexity of the game can be managed.
The front end is the part that interacts with the user. This is the important side of the coin that needs to be as attractive as possible. While the backend determines how much time the servers will take to respond to requests, the frontend determines how long the users will decide to play on this gaming software. The plot should be very immersive as a boring plot would lead the customers to change to different games.
Along with this, the complexity of the app should be kept in check to make sure the navigation of the software is not too difficult for users that are on the younger side. The NPA should have dialogues that make the users feel as though they are actually chatting or talking with someone.
Apart from that, you need to ensure that the users are getting enough levels and variations of the products as a repetitive map of the game can get boring after a while. This is one of the top concerns of the game development companies. They are rapidly hiring game developers for the same reason to meet the complex needs of the user.
The duties of the hired game developers also include the following:
- Reviewing the game plan and designs from time to time to make sure that everyone on the team is on the same page to deliver the required product
- The correct interpretation of the design that has been finalized so that the coding segment can become easier
- Making sure that the functions included meeting the demand of the customers who are ready to invest in the product. These functions should also be easier to use otherwise the complexity can be a major turnoff for the market.
- After the source code has been finalized, one should always test the product well and look out for any bugs that can be there in the implementation of the code. Sometimes the errors might be the implementation of the code itself. This means they are logical errors like instead of gouging forward, the button might take you backward. This is something that the game development companies should be extremely vigilant about while developing the product.
- Documenting the entire process is also important. This makes you aware of what you have done from time to time and identifies your strengths and weaknesses while you are working.
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What are the skills that you should look out for in a game developer?
Game development is a complex process. There are certain skills that are required to qualify for either getting a company to hire game developers or applying for becoming one. No, these just do not involve the technical aspects but also soft skills that go beyond the resume. The most important factor for becoming a game developer or looking out while you hire app developers is the patience of that person. This is extremely important as it decides how much one can invest in them.
May it be fulfilling the needs of the client or to help solve the errors that occurred in the source code. The main steps that are involved in game development are the testing, researching, and launching steps that take up most of the time of the game developers. It is important to realize which thing you are best at to ensure that your company is reaping maximum benefit from your performance. There will be deadlines that you have to face in order to meet the requirements of the clients that will be using your product. You may also have to work on off days in case your team is failing to meet the required deadlines.
This is one of the crucial parts to understanding that despite not having any specific time bounds, this job is in fact time sensitive in the long run. Hence, it is advised to meet the daily task on time. Sometimes, small game development companies also have the task of updating the finished task in scrum meetings.
Scrum is an agile method of approaching game development. In this process, there are various requirements like updating the daily task that has been completed by each member of the team to the scrum master who is the head of the project. He is responsible for solving any issues that might occur during development.
The main skills one must develop as a future game developer are as follows:
- The ability to solve complex problems easily. This just does not include the command of the languages but also a mindset that involves not giving up easily
- Looking out for each and every detail. This can help the game developers to detect any errors that might occur.
- An excellent storehouse of creativity. This can be the approach for game development in general or the way the fonts and styles are used to attract the customers in the best way possible.
- Ability to meet deadlines before EOD. As a game developer, it is important that you finish your assigned work on time so that it does not cause any major issues for the company. Your work is something that defines you and ultimately becomes the responsibility of the entire company.
- Ability to communicate easily. Communication is the key to success. May it be interacting with the client or just putting your point forth in any meetings that are conducted during the game development process.
Advantages of Game Development
After learning how to look out for the best game developers, let us look at the various advantages of this process. The list below gives a detailed review. There are some interesting aspects that can intrigue you and certain that might come as a shock.
As the growth of this industry is rapid, there are some daily requirements that one needs to meet. But, one thing is for sure, the benefit can be seen in a small amount of time. The list of advantages of game development is as follows:
1) Huge investments
By the end of the year 2023 itself, the entire gaming industry is expected to get a return of $190M! Yes, this is no joke. There are various arguments that are involved in game development that attract a lot of attention from investors. They are ready to invest hefty sums as they know very well that it is going to bring back the amount that they have invested in the game development company.
Some of the best examples are Microsoft Xbox and Google Stadia that have a high net worth. The music and eSport industries also are willing to combine with game developers to earn more profits.
2) Progression of technology
The prime reason for the growth of the gaming industry is the rapid development and usage of technology. It was among the first to use the advancement of AI and VR to create a user enhanced version of the same games and storyline. Along with this, the importance of VR is also increasing with the passage of time.
It is solely responsible for how much the company will earn in the coming years as VR increases its immersiveness in the entire game development process. The voice and the gestures of the characters that are used in the game are important to be as interactive as possible. You cannot just use dumb dialogue and feel that the work is done. No one would like to play such a game.
This is the reason we are using AI. AI is studying human speech patterns with the help of Neuro Linguistic Programming to come up with responses that seem more genuine. This is being implemented through deep learning and machine learning algorithms that develop a dummy parallel neural network that will predict how to respond to various human interactions between the players.
3) The appeal of the merchandise of the game
We all know how crazy the younger generations are behind the merchandise. This can include various methods of media or literature. This is one of the easiest ways to earn revenue as a company. Most popular game development companies earn a lot by having the right marketing strategy. Yes, this plays an important role in determining how much you sell.
Firstly, you should make as much publicity as you can to ensure that all your gamers have an idea that your company actually sells official merchandise and secondly, you need to invest in a good marketing scheme that can help you reach out to customers and ship worldwide.
4) Customer Analysis
When a user is logging into your website, you should keep the track of the data they enter. Most companies make the mistake of not utilizing this data in the right way possible. This can lead to their downfall. The most important step for the success of any game development company is how well they know their clients. This can include small details like the age groups that are prevalent, the money they are ready to invest, or even their genders. Yes, this is true! Tracking these details can help you make sure to develop products accordingly. But, along with this, you will also have access to the credit cards or bank details which is sensitive information of the client and cause havoc if released online.
Even companies like Facebook (now meta) have faced such issues and had to face the court for the same reasons. Hence, having the right cybersecurity layers attached to the database and backends are extremely important for a game development company as in a bigger picture it can affect the goodwill of the company which might end up badly for them
5) Having a free version
When you launch any game, no one is ready to buy directly. At least without a trial. This is true for all gaming and online entertainment platforms. Not just that, popular eCommerce sites also offer a free trial of the apps. Do you now realize the importance of the same?
Especially the younger people who are dependent on their parents for finances will not invest in your services right away. Hence, it is important that the developers come up with solutions that get the users initially hooked to the platform without even logging into the database. But, apart from this, there are other ways of earning from the free platforms, this includes paid partnerships or running ads.
Partnerships are the most interesting ways to grow as a game development company and come up with creative solutions to the problems that are faced in the industry. It also helps to cut down the competition rate and benefit mutually by helping each other. The other way is through ads. The most common example of this is Google Ads. But, you need to exercise this experience in moderation. If you take this to the extreme, it can get annoying.
When it comes to game development, there are a lot of things that one needs to take care of. Certain things like scalability, investments, and customer rating play a big role in success. The more time customers spend on your game, the more you can sell your products. Apart from this, you can hire game developers to earn profits. The testing and analysis of the information that you have are crucial to understanding the needs of the client. If you do not understand what your clients need, it is very difficult to succeed even after hiring game app developers for game development.