Well, this battle is known for ages. We were all using the websites before the mobile application come into the market. But now that we have mobiles, we are using so many conventional applications all day.
Well, I’d say rather than waiting to reboot or open your PC you simply press your mobile’s power button and there you go. Well, I must say that there are some things that you will be unable to open or run on your mobile phones.
So you must be thinking about which platform will be good for your new business or startup, mobile application development, or website development? Well, that’s the toughest question but don’t worry I am gonna answer it as accurately as possible.
So let’s get started with this. In the end, you are gonna decide what is the best for you. Either it is a website or a mobile application. Every website that builds an application, try to build a website too. But do you know why they built this website? Because they need to market their application. Funny, no? That you are using one digital service to promote the other one.
No, sir, that does not give justification to websites. It is a good start though but who said to settle for only that?
Well, a website is all about search engine optimization and social reach. Two of these things will help you to reach the perfect audience for your business. Your website could be the new way to organic traffic because I don’t think that an application can do that. Like it can not generate an organic audience for you, right?
iOS offers you such a thing. There is a thing called AppStore optimization we call it ASO which improves the visibility of your application in AppStore. But who goes through the AppStore every day to download the new application. No one.
So, first of all, you need to know everything about mobile applications. And where will you bet when it comes to the mobile application?
Bet On Applications
90% of our time is spent on applications every day, while we spend only 10% of time browsing the websites. Websites are not within the reach of mobile applications when it comes to push notifications. This can be the strongest part of mobile applications.
According to the report, 12% of people visit the website notifications meanwhile there are 91% of people visit the Mobile application notification, and that too daily. Also, 44% of iOS users visit mobile notifications.
ComScore says that if you are under 35 then you are more likely to accept the push notifications, actually 3 times more likely than older ones.
Reaction Rate plays a great role in push notifications. The reaction rate is a measurement of how people react after getting the notifications. The average reaction rate is just 7.8% which suggests that less than 1 person interacts with the notification.
The chart shows the low reaction which suggests the low effectiveness. But what about the silent and lock-screen notifications? Lock screen notifications are over-smart from my Point of View. Because in the applications like WhatsApp and Instagram you can reply from the notification panel or even your lock screen too. I mean you don’t have to launch the app at all.
There are also some messages for instance let’s say, “amount of 300$ is debited from your account”. The account holder only needs this information. So the person can easily ignore the message without opening the application.
What Is Our Motto Behind Using The Web?
Well, it’s an obvious answer from your side that it is the Research. You can reach a great audience using the web. Some websites reach 1/10th of the population and are now increasing. Well, websites are specific nowadays and some of them dominate the whole globe. Like Facebook, Tencent, Alibaba, and mainly Google.
There are some user-generated content websites like Reddit and LadBible which lead to the top. Reddit was founded in 2005 and now it is in the global top 20 likewise LadBible was founded in 2012 and made it to the top 10 list of UK websites.
Comscore has recently reported that the top 500 mobile apps do not have more visitors than the top 500 websites. Also, there is one more benefit of the websites. You can delete the data of your search from the website but in the mobile application even if you delete your account and application too, the app store will still hold the record of your downloads.
Conclusion: The Multiverse Of Multiplatforms
You can not judge anyone on the platform the best from this article. Because mobile applications and websites are both different things. In most businesses in the US and Europe, we use websites so that the cost can be effective. We can not deny the fact that sometimes we need native applications for a particular type of competition.
But to secure the future of your business you will have to understand that either the website or the application won’t be enough so you will have to manage across both the platforms. In the era of google mini and Alexa, you will have to make tough decisions and make choices that are worth it.