Having an offline business is nice, but not having an online business presence at all can affect your business dreadfully, and the covid-19 pandemic has proved this point for many businesses. We live in a world where we trust a newly opened shop with 100+ product reviews online rather than a business that has been there for the past 20 years with zero online presence.
The term digital transformation can sound so big and scary just until you have no idea how to start and what to do. And we know that having almost no knowledge about the online business can make it difficult for you to get started with it. So, in this blog, we have listed a few tips that can help you expand your business in digital business that can help you grow and boost your ROI as well.
#1. Mobile App Development
As a first and foremost thing, brainstorm your business requirements and reach out to the best mobile app development company Canada and list all your requirements including all the products and services you offer, the budget you can spend on, what is your end goal and what you want to achieve from the mobile app. After finalizing these things decide whether you want to go for iOS App Development or Android App Development. If you want a mobile application for both platforms you can choose to go for the hybrid app development approach.
#2. Make Yourself and Your Business App Discoverable
You have your business online or you have the best iOS app development company Canada working on your mobile application but it all can go in vain if your mobile app will not reach its target audience or they have no idea how they can contact you even if they have heard about you. So, here are some methods that can help you and your audience to be in touch.
Get the email address of your potential audience or your regular customers and let them know about your existence every once in a while. But keep in mind you should not spam them or violate any rules even just a simple promotional email can do wonders.
Leverage in-app push notifications to inform your app users about upcoming sales or discounts they can get. You can also send push notifications about the things they have left in the cart and urge them to move ahead with the checkout process.
You might have a social media account. If you don't have one, create one with your business name and announce your online presence on every social media platform such as Facebook, Instagram, Pinterest, LinkedIn or any other trending social media platform. Keep your social media pages active with constant content updates. You can post anything about your business relative content so that your followers can stay updated and it can also help your potential audience to know what exactly your products or services are about.
Search engine Optimization:
Search engine optimization is one of the effective ways to make your business discoverable. You might find it useless at first as search engine optimization strategies take time to reflect the outcomes. But successful implementation of SEO can bring more sales than you can ever imagine. So, trust the Best android app development company Canada and they will bring the best results for your mobile app development solution.
It's human nature that we always follow the recommendations of our ideals and loved ones. You can leverage this to make yourself discoverable. You can collaborate with the influencers and they can promote your products and services. It can help to spread the word about your online business. To check whether this hack works for you or target smaller level influencers first and target the bigger ones later.
#3. Live Streaming
You might think live streaming is just for the gamers right? Well not anymore. You can give your customers an opportunity to walk through your offline store while staying in their comfort place. Live stream from your physical store and showcase your products to your customers. Let them connect and chat with you, say hello to them and interact with and answer their questions in live streaming. Seeing a real person behind the online business can enhance the customer's trust in you. Showing off your products through live chat sessions can help customers with better decision making as well.
#4. Live Chat Support
Live chat is the ideal feature to help and support your global online customers. But let me tell you about a secret. Along with helping the customers, it can also help you boost your product sales. You can gather important information about your potential customers and target them for cross-selling and up-selling. You can get the details like what your customers are doing, the frequently visited pages, the products they have liked and even the products they have in their cart. All this information can assist you with better helping your clients brilliantly and perfectly as and when needed. You can likewise utilize these valuable chances to up-sell and strategically pitch the products.
#5. AI chatbots
Chatbots are the most underrated feature of Mobile application development. But I think We should talk about chatbots. Chatbots are turning out to be progressively more effective in customer support. AI-enabled chatbots can examine inquiries and reply to them effectively. With more complicated questions, the chatbot can guide the talk to your sales and support team that will give the appropriate response to your customers. FAQ pages are frequently inadequate particularly when no one updates them as expected. This can direct your customers to live chat support about their basic questions and queries. The AI integrated chatbots can help you to be there for them 24*7 even when your offline business have their shutters down.
These methods can help you stay in the market just like all of your competitors. But if you want to stay ahead of the competition I would advise you to hire dedicated developers who can be there for you starting from brainstorming the mobile app ideas phase to the marketing phase. Hyperlink Infosystem can help you with that. Reach out to us with your inquiries and let our mobile app developers handle everything else.